OUR STORY

I’m Ashley, founder of Busy Moms Plan, and honestly, this brand was born out of pure survival mode.

Between managing a household, running a business, and being a full time football mom (if you know, you know… Friday night lights own my calendar for half the year), I hit a point where sticky notes and half remembered reminders just weren’t cutting it anymore. I was showing up late, forgetting things that mattered, and running on empty because I never made space for myself in the middle of everyone else’s schedules. Something had to change.

So I built the tool I wished existed. Busy Moms Plan started as a planner made for real mom life, not just another generic day planner repurposed with a cute cover. I wanted something that actually understood the chaos: the practice pickups, the meal planning, the doctor appointments, the bill due dates, and the quiet reminder that self care isn’t optional, it’s necessary.

I talked to moms everywhere while building this. Mom friends, mom strangers, moms in my community who were all drowning in the same way I was. Every page, every tracker, every section of the planner exists because a real mom told me she needed it.

Busy Moms Plan isn’t just a planner company to me. It’s personal. It’s for the mom stretched thin between practices and deadlines. It’s for the mom trying to remember the last time she did something just for herself. It’s for every mom in the trenches of the beautiful, messy, exhausting, worth it season of motherhood.

When I’m not building planners, you’ll find me on the sidelines cheering on my quarterback, or at home getting outvoted by my dog Bentley on pretty much everything.

This brand is my way of saying: I see you, mama. And I built something to help make your load just a little lighter.